Top Mistake Tech Writers Make On Medium

Medium is not a free-platform, as it’s behind a paywall. That means you have to use some marketing tricks to step people through that paywall step beyond what the Medium platform provides. Do no do what Code Magic does, not that they do bad stuff; it’s just their marketing effort on Medium happens to suck.

Let me show you what is doubling my follower counts and getting me reads on Medium, i.e. my tech writing funnel.

It Starts With Free

Because the Medium platform uses a paywall, that free friend link is not enough of a free thing to step that potential Medium subscriber through the next funnel step. That means we have to as tech writers provide some previous funnel steps to step our audience through.

So now let us ask, What is the greatest marketing tool that was here way before social platforms?

The answer is search engines, but there is a new twist; i.e. the subject search engine. What is a subject search engine?

A subject search engine is a platform that happens to have a portion of your target audience that you can do a subject search to find new content. For tech writers it happens to be, by large numbers, GitHub.

Now, we have to ask what is the end-goal-of-our-funnel. In my case, it’s not subscribing to…