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How To Ping-Pong Bootstrap A Flutter Studio

Fred Grott
9 min readApr 19, 2022

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Look, mobile apps, desktop apps and web apps are mature markets. That means you will not get the client through the front door approach. So in order to build a sales funnel that works in mature markets, you have to understand what the ping-pong model of social proof is and what a product chain model funnel can do as far as marketing leveraging you to the top in reputation and number of studio clients.

What Do I Mean

When I use the term ping-pong, I am referring to audiences that do not have a direct connection. When I use the term chain, I am referring to product in one audience that funnel the sales steps from the free product to the paid product.

So now to understand this stuff, let’s picture where I want to end up.

The End Goal

The end goal is to have a Flutter App Startup that specializes in developer and designer skill education combined with flutter app clients, and flutter dev and designer tools. But, as I said, I cannot go through the front door as it’s a set of mature markets.

So my first group audience is the beginning flutter developer and beginning flutter designer. And, of course, I cannot predict where they will be at on the internet and not even what social platform they will be on. But, I can predict that they…

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Fred Grott
Fred Grott

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