Designing A Studio Story

As I re-build a folio website, mine, I now have to create and tell my own studio story. I have recently found Chris Do’s excellent The Futur and The Futur Academy YouTube channels, and he talks about developing a brand story in terms of comic hero stories. So I am going to use my own example and step through it so that everyone can see how the story development process works that all of us can use in developing brands.

Comic Hero Story Stages

Chris Do’s The Futur video covering this is here:

He refers to 3 stages:

-Story Origins

-Defining Moment

-Transformation Moment

And now we are going to add some twists, as there are no hard rules here:

-story origin can be any point in our past story

-the villains of the conflicts can be either our own villain or the audience’s villain as I will use story telling to transform that villain to the audience’s world-view-viewpoint