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Beginning Logo Design
To design a logo, we have to answer the question of what our promise to our customer audience is. Let me give you a peek into that process.
The Customer Promise
The Logo is only one part of visualizing the Customer Promise, as the firm name and rest of the visual elements of a website also need to work in cooperation to establish the customer promise in the mind of the potential customer.
Right now, my customer audience happens to be developers and designers who want to become experts at front-end-development using Dart and Flutter. Unlike the firm name, I have to translate that promise into something visual rather than words in a firm name.
These symbols:
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Are somewhat known to symbolize front-end-development as so many beginning website developers and designers recognize those symbols.
The next challenge is how do I visualize expertise. I came up with the idea to use an eye-glass symbol as the visualization of expertise:
Now, let me show you a trick about eye focus and negative space.
